CUmark recognized at social media awards CUmark received national recognition for outstanding digital marketing and social media at the 2018 Hashtag Awards in Calgary on June 13. Their campaign, “No more ***king at credit unions,” received an honourable mention as runner-up for the Best Social Media Campaign of 2017. The “No more ***king at credit … Continued
CUmark brings back acclaimed No-Fee-Super-Free campaign for credit unions April 23, 2018 VANCOUVER, BC — The impossible is happening...again! CUmark, the BC-based marketing agency built specifically for credit unions, is bringing back their national No-Fee-Super-Free campaign for a limited time. “Since the initial campaign two years ago, we’ve been getting a lot of inquiries about it, … Continued
In light of the recent decision by OSFI to ban Canadian credit unions from using the term ‘banking,’ CUmark and Luminus Financial are launching a nationwide search for a new way to describe the service formerly known as ***king.
While it hasn’t really been a secret, the official news release just came out regarding changes to an OSFI regulation that now bans the use of the word “bank” (literally stated as “Bank Words”) from any financial institution that is not considered a traditional bank; including all variations of the word such as the verb “banking”.
As a credit union leader, you are part of an important movement with a rich history of innovation. But that’s just it. Credit unions have a rich history and a weak present. Rather than being a driving force in the market, you are sitting in the backseat.